Identify Unique Device Activity
Identify Unique Device Activity
A single, unique identifier can help you pinpoint the behavior of each device and customer. It can help marketers understand the user journey and make data-driven decisions about ad placement, ad types, campaign effectiveness, and more. This enables marketers to truly differentiate users and identify those that drop off or churn early, and those that stick around for the long haul and become valuable revenue-generating customers.
In healthcare, a device identify unique device activity can allow hospitals to keep track of medical equipment and supplies, spot errors more easily, and speed up the process for identifying faulty technologies and getting them off the market. The FDA is working to ensure that all medical devices have a UDI by 2018, and will enter the information into a publicly accessible catalog of device identifiers, called GUDID (Global Unique Device Identification Database).
In life sciences, a device ID can improve the quality of next generation measurement tools by providing more granular data to work with. This can help marketers analyze what works and what doesn’t, and fine-tune future campaigns for greater success.
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The UDID can also be used to protect sensitive data from security breaches. By tracking a device or user’s behavior, organizations can monitor for patterns that indicate something is amiss, such as a sudden spike in the number of transactions performed by the same device, which can be a red flag of fraud or malicious intent. Organizations can then quickly detect and alert on these types of activity, as well as block the devices or users involved.…